Client
True Co.
Overview
As the content producer for True Gum’s Instagram, my goal was to keep the content fresh and engaging despite the product’s consistency. The challenge was to maintain interest in the existing product lineup while introducing True Dates, a new product, without losing focus on the established True Gum and Mints. As new flavors of True Dates were released, my responsibility grew to ensure the audience stayed informed and engaged with the latest updates.
Client
True Co.
Industry
Food & Beverages
Skills
Graphic Design
Illustration
Animation
Social Media Management
The Challenge
The key challenge was to maintain engagement with the audience while working with products that largely stayed the same. When launching a new product like True Dates, it was essential to create enough buzz without overshadowing True Gum and Mints. Additionally, with the launch of new True Dates flavors, more content needed to be produced to maintain momentum and keep the audience engaged.
The Solution
I planned and created diverse content that highlighted the uniqueness of each product while ensuring that the content for True Dates seamlessly integrated with the overall brand. For the launch of new flavors, I developed creative campaigns that kept the excitement high without losing sight of the original products, ensuring consistency across the board.
The Result
Managing content for True Gum’s Instagram involved balancing engagement between established products and the new True Dates. By creating fresh and engaging content that showcased all products effectively, I was able to maintain brand consistency while generating awareness for the launch of new flavors.
