Client
True Co.
Overview
The objective was to create a packaging design that stood out among candy competitors while maintaining True Co.’s signature modern, minimalist style. Each flavor needed to be distinctly recognizable, yet the design had to remain cohesive across the entire product line.
Client
True Co.
Industry
Food & Beverages
Skills
Packaging Design
Illustration
Graphic Design
The Challenge
The challenge was to differentiate the five flavors visually while keeping a consistent design language that reflects the brand’s identity. Additionally, the packaging needed to compete with vibrant, colorful candy brands while maintaining a clean, sleek aesthetic.
The Solution
To meet these challenges, I used color coding and subtle design elements for each flavor, ensuring they were easily distinguishable while still fitting within the overall brand identity. This approach allowed True Dates to stand out on shelves while staying true to True Co.’s modern aesthetic.
The Result
The packaging for True Dates successfully combines a healthier candy alternative with a fresh, modern design. Each flavor is clearly differentiated, while the overall look remains cohesive with True Co.’s established visual identity.
