Client
True Co.
Overview
True Gum was undergoing a rebrand and needed an animation to visually communicate this change. The challenge was to bring a written-only script to life by presenting the transition to the new name in a dynamic, fun way that aligned with the brand’s modern and fresh identity.
Client
True Co.
Industry
Food & Beverages
Skills
Animation
Video Production
The Challenge
The main challenge was to translate a written script into an engaging animation that maintained the brand’s dynamic vibe and kept the viewer's attention.
The Solution
To meet these challenges, I used bright colors, bold fonts, and text animations to emphasize key moments, ensuring the animation was both eye-catching and impactful. By mixing different media, the animation remained fresh and surprising, keeping the audience engaged while clearly communicating the rebrand.
The Result
The animated video successfully conveyed True Gum’s rebrand in a fast-paced, dynamic way. With bright colors, bold typography, and mixed media, the animation captured the excitement of the transformation and kept the viewer’s attention from start to finish.
