Client
Näher am Leben
Overview
For this project, I developed a brand guideline for a charming apartment rental located in the picturesque countryside of southern Styria. The goal was to create a warm, welcoming identity that reflects the rural charm and tranquil atmosphere of the farm-based accommodations.
Client
Näher am Leben
Industry
Culture & Tourism
Skills
Branding
Graphic Design
The Challenge
The client’s first idea was to include all the animals living on the farm in the logo, in order to reflect the vibrant farm life. However, this quickly proved to be visually overwhelming and too complex for practical use, especially at smaller sizes.
The Solution
To address this, I proposed a more focused direction: using a simplified side view of one of the apartments. After further refinement and discussions with the client, we reduced the design down to a clean front-view illustration of the apartment facade.
The Result
The final brand identity is clear, minimal, and instantly recognizable. It aligns beautifully with the atmosphere of the location and serves as a strong foundation for all further visual communication. The brand guideline includes logo usage, typography, color palette, and imagery direction, ensuring a cohesive and flexible identity moving forward.
